A named engineer
This isn't ticket-based support. It's a person assigned to your center, who knows how you work, does the set-up with you and is still there once you've started.
One software.
Your whole business.
Everything you now run across six different programs, in a single one: management, payments, marketing, training and your client's app.
01 · Where you are today
How many programs do you open on a Monday morning?
Each one does its own part well and none of them talks to the others. Click on any of them to see where it falls short.
61different subscriptions you pay every monthplatform, and a single invoice a month
3×1×times a sign-up is typed in before it's everywherethe sign-up is typed in once and it's already across the whole system
024/7reports that cross what marketing did with what came into the tillserving and selling, even in the small hours
02 · What it does
Three pillars, one system.
They're not three products sold together: they're the three questions anyone running a center asks themselves, answered by the same system and on the same data.
03 · Acquisition and customer service
Sell even
with the center closed.
Campaigns, the funnel and conversations are in the same place that collects the fee, and LAIA herself answers whoever asks on WhatsApp at eleven at night, with your prices, your timetables and your free places.
Center WhatsApp · LAIATuesday, 23:11
Hi, I've seen the gym in Abando. How much is it per month?23:11
Hello Íñigo. There are three fees: Mornings 34 EUR, Full 49 EUR and Full with trainer 69 EUR. All three include the instructor-led classes.23:11
It's just that I can only go after work, around 20:0023:12
Then the mornings one won't work for you. With Full you can come in at any time. On Tuesdays and Thursdays at 20:00 there's Body Pump, and tomorrow's has 4 places free.23:12
And is there a minimum term?23:13
None. You give a month's notice and that's it. The enrollment fee is 30 EUR and until the 30th it's half price.23:13
OK, I'm interested23:14
I'll leave your sign-up ready, you just need to pay: fitmewise.com/abando/alta. And if you'd rather see the center first, Elena can show you round tomorrow at 19:00. Shall I book it for you?23:14
Yes, tomorrow at 1923:15
Booked. I'll remind you an hour before. See you tomorrow, Íñigo.23:15
Sample conversation: the rates, timetables and places come from the system, not from a hand-written script.
01
Campaigns and funnel
The system already knows who hasn't been in for a month, whose pass is running out and who has canceled. You choose the group and write to them by email or WhatsApp without exporting anything.
02
WhatsApp with LAIA
The client writes to the center's usual number and LAIA replies straight away: prices, timetables, places, bookings and cancellations. When a person is needed, she hands over the whole conversation.
03
The website salesperson
The same assistant, built into the center's website. It greets whoever visits, answers their questions and leaves you the contact already in the funnel. It sells at night and at weekends.
04 · Automatic flows
35 sales, retention and collection flows
that run at the same time.
Acquisition, retention and collection, each doing its own thing. All 35 arrive as drafts and you switch on the ones you want, one by one.
Acquisition
- Trigger
A new lead comes in
Here she is: Laura, from Instagram
- Buttons
Welcome with 3 buttons
At night, it's postponed to 9:00 the next day
- AI
LAIA replies and offers the plan
- Condition
Hot lead?
High temperatureLow temperature - Wait
2 days without booking a visit
2 days
- Message
Welcome offer
First month at half price, 72 hours
- Task
Call: hot lead not yet closed
Task for Paco (Sales)
- End
Sign-up closed
Signed up after talking to LAIA
Retention
- Trigger
10 days without clocking in
Here he is: Marcos, a member for 8 months
- Message
We-miss-you message
It's been 10 days since we last saw you. Shall we book you into a class?
- Condition
Does the WhatsApp arrive?
WhatsApp deliveredNo WhatsApp → email - AI
LAIA books the next class
- Wait
5 days if they still don't come back
5 days
- Message
The 3-visit challenge
3 visits in the next 10 days, are you up for it?
- End
Back at the turnstile
Goal achieved
Collection
- Trigger
Overdue fee not collected
Here she is: Elena, with the returned direct debit
- Message
Pending receipt notice
45 EUR pending, with an “I want to pay” button
- AI
LAIA reminds them of the payment if they reply
- Condition
Still not paid?
Still unpaidAlready paid - Task
Front desk call
Task for Front desk (day 7)
- Task
Payment plan or write-off
Task for Accountant (day 20)
- End
It stops as soon as they pay
If not, the final notice goes out on day 30
01
Never without a channel
WhatsApp first, email if the lead doesn't have it. It resends if there's no reply and respects the quiet hours you set per branch.
02
LAIA replies and offers
If the lead replies, LAIA continues the conversation and offers them the fee. With “Still interested?” buttons that move their stage with one click.
03
The task, assigned automatically
When a person is needed, the flow creates the task and shares it out in turn among the sales staff, with the front desk or to a fixed person.
05 · LAIA, your analyst
You ask her why revenue
has dropped. And she tells you.
LAIA is the assistant you carry inside the program: instead of handing you a report, she looks at your center's data, tells you where the hole comes from and suggests what to do. The data on screen is from a sample center.
Revenue by month · Abando branch41,280 EUR −12.4% vs. July
The indicators already exist and are the ones the manager opens every morning. LAIA reads from here, not from a separate sheet.
63cancellations in August, when the usual figure is 28
118returned direct debits not chased up
3,940EUR that should have been collected
LAIAinside Fitmewise
August closed worse than July. What happened?09:02
August closed at 41,280 EUR against July's 47,140 EUR, 12.4% less. It's not the summer: last August it only fell 4%.09:02
Almost all of it comes from two places: 63 cancellations when a normal August is 28, and 118 returned direct debits, 3,940 EUR that still hasn't come in.09:02
And where do those cancellations come from?09:03
41 of the 63 are from Abando and happened between 3 and 11 August, the same days the cycling room was closed because of the air-conditioning breakdown. 78% had been signed up for less than six months.09:03
So what do I do?09:04
Two things. Of the 118 returns, 94 have a card on file and can be retried today: that's 3,120 EUR. And of those who left, 37 left an unused pass; offering them a return with that balance wins back one in five on average.09:04
Prepare the one for the passes09:05
I'll have it ready for you: 37 people, by WhatsApp, tomorrow at 10:00. Review it and hit send. On Monday I'll tell you how many have come back.09:05
Sample conversation: you ask by typing and she answers with your center's data, not with a generic report.
06 · Indicators and KPIs
All your center's KPIs, already calculated.
The catalog comes ready-made, by branch or combined, and closes by itself every night. And if you're missing a KPI, ask LAIA for it in your own words: she builds it, you see it with your data and you decide whether to keep it.
- MRR, ARPU, churn, joiners and leavers, bookings and access, already set up
- Your own KPIs: ask LAIA for them and see them with your data before saving them
- They close by themselves every night and are reviewed every morning
125indicators ready out of the box
77charts and 43 aggregated tables
101business metrics underneath
07 · Your client's app
Your client, with everything
on their phone.
It's not another app that has to be synchronized with yours. What the trainer writes in the morning, your client has on their phone by the afternoon.
- Booking of instructor-led classes, services and spaces
- Their training plan and their nutrition guidelines, which LAIA adjusts to each person
- Their progress, with the scale's measurements
- Their fees, their receipts and their payment method
- Access to the center from their own phone
9:41
Hi, Marta
Your fee payment is 7 days late
TRAINING
6/18GymHomeOutdoors
M40 min
T40 min
W40 min
T40 min
Created by Ana Beltrán, assessment on 5 March
NUTRITION
2315 kcalProtein 126gCarbs 245gFats 70gFiber 28g
Breakfast340 kcal
Mid-morning snack340 kcal
Lunch340 kcal
Created by Ana Beltrán, assessment on 5 March
PilatesRoom A · Roberto Cañas
12:3060 min
4
sessions today
43/60
Progress
Marta, shall we stick with the plan?
Calendar
M15T16W17T18F19S20S21
Wednesday, 17 September
Dance
09:00 · 55 min
With Chema Prado · 6 left70%
Yoga
14:00 · 60 min
With Laura SanzThursday, 18 September
Crossfit
08:00 · 45 min
With Miguel Ochoa · 3 left85%
HIIT
11:30 · 40 min
With Andrea Millán
Personal training
18:00 · 60 min
With Ana BeltránTraining
Strength · upper body
Wednesday · 40 min · gym
0/4
Pull Ups
3 x 12+890 Sec65% (RIR 6)
Dynamic stretches
3 x 15,12,1090 Sec60% (RIR 4)
Lat Pulldown
4 x 1075 Sec70% (RIR 5)
Romanian deadlift
3 x 8120 Sec75% (RIR 3)
Lunch
620kcal
48Protein g
63Carbs g
19Fats g
19Fiber g
White pasta130 g
Skinless chicken100 g
Ripe tomato150 g
Virgin olive oil15 ml
Progress
Weight
84.6 kg
↗ 0.6 kg
Body fat
19,8 %
Goal
Muscle mass
38.4 kg
38.4 % of weight
Lean mass index
21
↗ 1,0
Measure with scale
Circumferences
Photo galleryBranch
Fitmewise Chamberí
Search by category name
Mobility and breathing
20-minute HIIT
Instructor-led dance
Strength for beginners
Branch
Fitmewise Chamberí
Search for a product
Insulated bottle 600 ml
Accessories
18.90 EUR
Whey protein 1 kg
NutritionLast units
34.50 EUR
Club technical T-shirt
Clothing
22.00 EUR
Medium resistance band
Accessories
9.95 EUR
It plays by itself, but you can tap any screen
08 · If you have more than one center
Several centers, a single account.
It's not a last-minute add-on. Every figure knows which center it comes from, and comparing two branches is just opening one screen.
- Indicators are viewed by branch or combined, without exporting anything
- Whoever runs the chain sees everything; each center sees its own
- Each branch has its own fees, timetables and catalog
- Opening a new branch is just copying another one's configuration
09 · The hardware is ours too
We supply the scale.
Fitmewise Balance measures weight, height, body fat percentage, BMI, muscle mass, bone content and calorie expenditure. They step on, get measured, and the reading appears by itself in their record and in their app: nobody writes anything on paper, and the next one is compared with the last.
- It measures by bioimpedance, with nobody typing anything
- It works alongside access control and sports watches
- Training and diet plans are adjusted with that data
10 · Access control is ours too
We control the door as well.
At the entrance, each member shows their face, finger, card or the QR code on their phone, and the door opens by itself. The reader doesn't ask anyone anything: it decides on the spot against the list of authorized people it already has loaded, so if the internet goes down one day, it keeps opening all the same. When someone pays their fee, buys a pass or makes a booking, only their line in that list is updated; there's no need to recalculate the whole thing.
- Face, fingerprint, card or QR: each member comes in however they prefer
- Biometrics are enrolled from the Dashboard, without touching the device
- If someone is left outside, the front desk opens the door remotely from the panel
You pick one or the other depending on the size of the center: the K190 for a single branch, the D808 for the one with the most people coming through the door.
11 · The product inside
What it replaces, screen by screen.
The tools you now buy separately are, here, entries in the same menu.
Click on any screen to see it at full size. Screenshots from a demo environment with fictitious data.
12 · How the switch is made
Switching software
isn't something you do.
It's the first thing that worries people, and rightly so: nobody wants to run the center at half speed for two weeks. That's why the set-up is done by one of our engineers, with you alongside, and they don't leave until the center runs on Fitmewise just as it did yesterday.
Your data comes with you
Members, fee history, passes, contracts and accounting. We take it out of the program you use now and reconcile it with you before taking the step, not after.
And LAIA, for the day-to-day
You ask the assistant your everyday questions inside the program itself and she answers straight away, with your data in front of her. For anything that needs a person, your usual technician is still there, by phone and by WhatsApp.
13 · Fitmewise University
Your team learns their role without you having to explain it.
More than 800 short video lessons, with practice and an exam, inside the program itself. Whoever joins learns from scratch and the rest of the team works to the same standard.
- Front desk
- Sales
- Specialist
- Maintenance
- Accountant
- Administrator
- Manager
We manage your center
and you take care of the experience.
We take care of payments, fees, access and the numbers. You focus on getting people through the door and keeping them. The next step is to see it with your data: we set up your center in the system and look at it together.
