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Reception of a sports center at night, closed to the public, with a member of the team folding towels
LAIA

LAIA reads your data and talks to your members, without leaving Fitmewise.

LAIA is Fitmewise's AI: the same screen your team uses and the same WhatsApp your members already use. Here we explain what she does, what she doesn't do and how you control her.

Nothing extra to install: she comes inside Fitmewise.

LAIA · North BranchMonday, 09:14

Sample conversation, with made-up data. LAIA reads and drafts; you carry out the changes.

What it is

LAIA is not a standalone chat. She lives inside Fitmewise.

You don't need a second app or a second password. She is in the Dashboard your team already uses and in the WhatsApp your members already use.

Answers with your data

You ask her about your gym's revenue, cancellations or returned direct debits, and she answers with your gym's figures, not a generic reply.

Talks to your members

By WhatsApp or through your website's chat: your rates, your timetables and your free places.

Drafts, you decide

She leaves the message or campaign ready. The order to send it is yours to give.

Alerts you

If something is out of the ordinary — a drop in revenue, a spike in cancellations — she tells you before you see it on the statement.

Rules and LAIA

Two layers work together: Fitmewise's rules, with LAIA on top.

Fitmewise already handles several things on its own, with no AI involved. LAIA builds on that same data to go one step further.

Without AI, by rules

  • A CRM task falls due on its own and, if it is recurring, creates the next copy without anyone rewriting it.
  • The system segments who hasn't been in for a month, whose pass is running out or who has canceled, every time you prepare a mailing.
  • You send that campaign by email or WhatsApp to that group, at the moment you decide.

With LAIA

  • LAIA launches the campaign by herself when the event happens — the birthday, the overdue fee, the pass about to expire — without you having to go in and launch it.
  • LAIA alerts you by WhatsApp or email before a task falls due, rather than just leaving it noted down.
  • LAIA answers your members and answers you, in plain language, about your gym's data.
Young member in the weights room typing on their phone
For your members

Your gym answers even when it's closed.

At eleven at night, someone writes on WhatsApp asking the price. LAIA replies with your rates, your timetables and your free places, and leaves the appointment or sign-up ready for when you open.

Gym WhatsApp · LAIAExample conversation, with made-up data.

Example conversation: the rates and free places come from your system, not from a hand-written script.

WhatsApp with LAIA

Your member writes to the usual number. LAIA replies with prices, timetables, places and cancellations. When a person is needed, she hands over the whole conversation, with the full history.

Your website's chat

The same assistant, on your site. She resolves the question of someone looking at prices at midnight and leaves you the contact in the funnel.

A nudge before you lose them

If someone leaves the sign-up half-finished or abandons the store basket, LAIA writes to them to pick it up again, with your judgment and not a generic script.

The center manager leaning on a high table next to the gym floor, with her laptop open
For you

You can ask her why something went down, and she tells you.

She doesn't hand you back a ten-page report. She looks at the same data your manager opens and tells you where the problem comes from.

34
members who stopped booking Thursday Body Pump
40%
drop in bookings for that specific class
1
instructor change that explains it

LAIA reads this very same screen, not a separate sheet.

LAIA · inside FitmewiseExample conversation, with made-up data.

Example conversation: LAIA reads from the same screen your manager opens, not from a separate spreadsheet.

How she is controlled

She launches nothing on her own.

She works on one rule that never changes: she proposes, you decide.

Two members of the team reviewing a tablet together at the counter

What she can touch

She reads your data, drafts messages and campaigns, and carries out what you explicitly ask for in the conversation.

What she can't touch

She doesn't charge, cancel a fee or remove anyone's membership on her own. Nor does she decide a price.

Who sees what

She sees the same data your profile sees inside Fitmewise: not another branch's or another company's.

If she doesn't know something

She tells you. She doesn't make up a figure to look good.

Limits

What LAIA doesn't do by design, not because it's unfinished.

We'd rather say it plainly than have you find out for yourself.

  • She doesn't write to your members or launch a campaign on a channel you haven't enabled for her: she only acts where she has permission.
  • She doesn't make charging decisions on her own: charging, canceling a fee or removing someone's membership is confirmed by you.
  • She doesn't make up data that isn't in your system: if she doesn't have it, she tells you instead of filling the gap.
  • She doesn't detect cancellation risk on her own. You can define the condition; being alerted when it triggers isn't automatic yet.
Frequently asked questions

What people ask before deciding

Is this available already?
  • Yes. LAIA is already inside Fitmewise: in the Dashboard your team uses and in the WhatsApp your members use. What you see here is what she does today and how she is controlled, not a future plan.
Is there any gym software with artificial intelligence?
  • Yes: Fitmewise has LAIA built into the software, not as a separate add-on or a second account to manage.
Can the AI handle my members on WhatsApp?
  • Yes: LAIA replies with your rates, your timetables and your free places, and hands the conversation to a person when needed.
Does she get things wrong?
  • It can happen, as with any assistant. That's why anything involving money or a cancellation is confirmed by you, and if she doesn't have a piece of data, she tells you instead of inventing it.
Does she see my members' data?
  • She sees the same data your profile sees inside Fitmewise, never another gym's.
Do I have to install anything to use her?
  • No. LAIA comes inside Fitmewise: there is no second app or second password to manage.

Shall we talk about your gym?

Tell us about your gym and we'll show you how LAIA works in your account.

Get in touch